Hub & Spoke Model for Your Business

Many businesses face a difficult time to operate at efficient levels, and the most likely culprit causing this inefficiency is their business model. A Hub and Spoke model might be a good fit for most businesses. The Hub and Spoke business model was first used in the transportation industry, and has led to driving efficiency […]

B2B go-to-market strategy – How does it work?

B2B or Business-to-Business marketing is more commonly known as industrial marketing. People are often confused regarding the difference between B2B and B2C marketing. However, the difference is pretty simple. B2B marketing deals with businesses that perform trades with other businesses. On the other hand, B2C marketing deals with businesses that are in direct contact with […]

STP Marketing: Understanding the process

This article focuses on the Segmentation, Targeting, and Positioning Model (STP Marketing) and its process. The marketing model consists of three detailed and significant steps. It provides a detailed analysis of your offering of benefits to a targetted audience. Let’s dig deep to find out more about the marketing model. STP Marketing – What is […]

SaaS Business Model – Understanding its working

The SaaS Business Model, or the model followed by companies providing software-as-a-service, consists of a base hosted on a cloud infrastructure. The businesses using these services are required to pay a monthly subscription fee to use the services. The SaaS Business model intelligently utilizes a subscription model, we will learn about that later on, but […]

What are B2B sales? Understanding the process

B2B, more commonly known as the business-to-business model, is a sales model that concerns the selling of products of one company to another. The salespersons in the sales department are responsible for handling these types of sales. B2B sales are primarily focused on convincing and selling to established firms. The salespersons of both parties are […]

Advantages and Disadvantages of Franchising

What is franchising? Why is it attracting so much audience? Why is it becoming so popular? Some say it is good for businesses, others argue for its countless disadvantages. The debate on the advantages and disadvantages of franchising is the hot talk in the business industry these days. Do you have such confusing thoughts and […]