Optimize Facebook Ads for conversions
The digital landscape of the world is now a lot more accepting of ad campaigns and ad management. The reason …
SaaS Tools for Businesses that are essential in 2020
With sudden advancements in the digital world and unusually high demand for essential business tools, many businesses in search of …
Types of B2B software for modern businesses
The number of efficient B2B software is increasing at a rapid pace. Due to which it is becoming a necessity …
B2B go-to-market strategy – How does it work?
B2B or Business-to-Business marketing is more commonly known as industrial marketing. People are often confused regarding the difference between B2B …
Top 10 Best SaaS companies in 2020
As the business industry is flourishing globally with flying colors, the phrase B2B or business-to-business software is no more restricted …
STP Marketing: Understanding the process
This article focuses on the Segmentation, Targeting, and Positioning Model (STP Marketing) and its process. The marketing model consists of …
SaaS Business Model – Understanding its working
The SaaS Business Model, or the model followed by companies providing software-as-a-service, consists of a base hosted on a cloud …
B2B vs B2C Marketing: Learning the difference
B2B vs B2C Marketing has always kept the marketing world into a constant state of questioning, which is better? Which …
What are B2B sales? Understanding the process
B2B, more commonly known as the business-to-business model, is a sales model that concerns the selling of products of one …
Sales Strategy Examples and tips to increase sales
Your product is not doing as well as you had expected? The sales strategy examples that you had read somewhere …
Objectives of Research in Marketing
Marketing has always been about the strength of your idea and your homework behind it. A brilliant idea with zero …
Advantages and Disadvantages of Franchising
What is franchising? Why is it attracting so much audience? Why is it becoming so popular? Some say it is …