Ever heard about the push vs. pull marketing conundrum? Did you know that every marketing style that exists on the planet can be put in one of two categories: push or pull?
Well, it’s strange but it’s true. Therefore, it becomes very important for us to break it down to you and help you understand what is the difference between push and pull marketing in much detail.
In this post, we are going to do exactly that. Let’s get started!
Push marketing is all about bringing the content closer to the user. This is a traditional form of marketing which is also referred to as the ‘Grandmother of Modern Marketing’. Some of the prime examples of push marketing are catalogues and brochures. When you need to push the product to your target audience, you will have to use push marketing tactics. Most push marketing campaigns are launched on social media channels since they are the best ‘push’ sources.
Pull marketing, as you probably guessed, is opposite to push marketing. It is used to pull the target audience into the business. In other words, this marketing tactic is used to make your target audience seek out your brand. Given the fact that modern customers are smart and research before making a purchasing decision, pull marketing proves to be successful since it provides you an opportunity to attract them by providing the solutions to their problems.
What is the Difference in Push Vs. Pull Marketing?
Since marketing campaigns can have different objectives, the way each one is approached is different as well. In this section, we will understand what factors make push and pull marketing campaigns different from each other.
1. Push vs. Pull Concept
The concept behind both of the marketing techniques is quite simple. While push marketing is more of an outbound marketing tactic, pull marketing is an inbound one. The former one is pushing the products and content to the customer while the latter involves generating responses to your products which can be in the form of interest, inquiries, transactions, etc.
2. Push vs. Pull Strategy
The strategy used in push marketing is mostly around placing the products before the prospects. It involves a lot of paid online advertising, running ads on TV networks, getting radio spots, placing ads on billboards and distributing flyers. Pull marketing, however, ensures that it is easier for your target audience to find you. It is used to generate brand awareness and boost brand visibility.
3. Push. vs. Pull Application
The application of push and pull marketing can be understood using a very simple example. Let’s say you are selling a product. Now, if you have to make cold calls to reach out to the prospects and sell the product, you are using a push marketing technique. On the other hand, if your prospects call you to place an order for the product after knowing about your brand, it is what we call pull marketing. Both the marketing techniques can be understood in the application of direct mail as well.
There you have it. By now, you must be well-versed with the concepts of push and pull marketing. Since both the marketing tactics are used in different circumstances, we highly recommend understanding what you need to accomplish through your marketing campaigns. Once you have the objective sorted out, you will be able to make a better decision, and an even better marketing campaign for your brand.