Diana Huff Thinks I’m a Smart Woman to Follow on Twitter!

Wow!  I am humbled and honored to find myself in such amazing company! Thank you Dianna, it’s great to get noticed. At the risk of revealing a gap in my social acuity, I have to confess that I missed this event entirely.  At the end of July, I was enjoying some time off from Forrester with my […]

New Sales Tools Increase Alignment Between Sales and Marketing

The lead management automation vendors have been busy. In March, Genius announced Genius Enterprise and broadened their scope from sales enablement to lead management. Late in May, Eloqua introduced Prospect Profiler, a graphical, one-stop interface that tracks a prospect’s digital footprints and summarizes buyer activity. Next, Silverpop’s EngageB2B team unveiled a new graphical campaign design and management tool to the market and, on June […]

MOCCA & MarketingProfs: B2B Marketers Focus On Social Media and Metrics

During the past week I’ve had the privilege of presenting to two different organizations that I think B2B marketers would benefit from exploring further. MOCCA Quarterly Meeting Marketing Operations Cross-Company Alliance June 3, 2009 I spoke at the MOCCA quarterly meeting, held at Adobe’s facilities in downtown San Jose. The Marketing Operations Cross-Company Alliance (MOCCA) is a […]

New: Social Buyer Profiles and Groundswell Nomiations for B2B

Social media continues to be a hot topic in 2009. If you have been following my posts on this subject, here are two developments that may interest you. Try Out Forrester B2B Buyer Social Profile Tool Social media give a voice to buyers who can now describe their experiences, accomplishments, and disappointments to a global audience. Earlier […]

Orlando Marketing Forum: Day 2

Lots going on here in Orlando; I’m glad the forum only lasts two days. Peter Burris gave a great keynote presentation this morning about how to engage your most innovative customers to drive change — because they are out solving problems that require innovation now despite business disruptions stemming from the economy.  In the current recession, most firms […]

2009 Economic Impact on B2B Budgets and Practices

MarketingProfs hosted Digital Marketing World Spring 2009 virtually. The free conference attracted over 2000 attendees, and mesmerized most with a video speech by David Plouffe, Barak Obama’s 2008 presidential campaign manager, who spoke extemporaneously about how the campaign team developed a world-class community of followers who blew away previous fund raising records (over $580M in 2 years with the majority from individual donors.) […]

B2B Email Worst Practices: Assuming Opt-In or Requiring Opt-Out

Last fall I met Rebekah “Red” Donaldson, founder of Business Communications Group, LLC, a Sacramento-based marketing consulting firm specializing in B2B. Red’s a seasoned marketing practitioner so I invited her to join me on a Forrester teleconference last October where we talked about the factors threatening B2B marketing with obsolescence and the steps marketers should take to avoid this […]

Four Transformative Steps For B2B Marketers

The final installment in my blog series published on the Forrester Interactive Marketing Professional blog offers four key steps B2B marketers should undertake, starting in 2009, to avoid a diminished role inside their firms: How To Avoid Becoming Obsolete (Part Final) – January 16, 2009 Two things before I start: 1) A big “Thank You’ to […]

Is B2B Marketing at Risk of Obsolescence?

Technology Populism and Social Computing are two big ideas that Forrester coined to describe the unstoppable impact of technology on business process, business people, and purchasing.  Briefly, for those unfamiliar, the defintions are: Technology Populism – An adoption trend led by a technology-native workforce that self-provisions collaborative tools, information sources, and human networks — requiring minimal or […]

Looking Over The Lead Management Automation Market

Despite the current economy, small firms in the lead management automation space continue to spring up.  Recently I spoke with founders and spokespeople from Neolane (not new, but not on my radar until now), eTrigue, LeadLife, and Kineticast.  These are but a few of the seemingly burgeoning ranks of companies who have found seed, angel, or VC money and now […]