Consumer vs Customer – Discovering the differences

People often tend to use the words, consumer and customer, interchangeably. The reason is that these words are identical yet they have very slight differences.

Let’s dive right into the debate of consumer vs customer without any further due.

Consumer vs Customer


A consumer is the end-user of a product. The company thrives to continue to satisfy its consumers by providing different incentives and quality improvements. While a customer might or might not consume the bought goods, a consumer is a guaranteed user.

Let’s have a look at different types of consumers.

Types of Consumer

Habitual Consumer

These types of consumers are extensively satisfied with the company’s quality of its products. They are the primary target of marketers as they value brand loyalty more than any discount offers and other incentives.

Organizational Consumer

These consumers buy products for specific organizations or businesses. The quantity of their purchased goods is usually in bulk and they tend to place long-term recurring orders.

Personal Consumer

A personal consumer is the type of consumer that buys a product for its own self. The purpose of the purchase is purely simple and the consumer intends to use it in a personal capacity.

Seasonal Consumer

Seasonal consumers are the types of consumers that might shop on certain occasions or if they absolutely need to. There is no specific condition to gauge these customers, but there always has to be a reason for purchases made by seasonal consumers.


An individual/business/company that buys a product from the seller. Customers are individuals that remain in direct contact with a business and its products. The thing of importance is that customers may or may not use the products.

Let’s learn more about the different types of customers.

Types of Customers

Discount Customers

We all have a discount hoarding friend, someone who manages to find a list of discount providers whenever they want to buy something. These types of customers are influenced by the discount offers on their desired products to ensure they get the best deal out there.

Unsurprisingly enough, these types of customers make up for the majority of a business’s customers. They help the companies in clearing out old stocks in the shape of discounted sales.

Impulsive Customers

This is the most unpredictable type of customers. Many would argue that impulsive customers, in actuality, are just window-shoppers. These customers don’t feel the need to buy something, there shopping patterns cannot be gauged.

An impulsive customer, as the name suggests, is driven solely by its mood. If a woman is buying a dress, and she gets attracted to a clutch that goes with the dress then she’ll continue to buy that too. Though her visit was just to get a dress.

Loyal Customers

Loyal customers are the most important type of customers for a business. They have established a connection with the company’s quality of products and tend to return to buy more.

Although the percentage of a company’s loyal customers is usually low, they still manage to generate the maximum proportion of a company’s total revenue.

Need-based Customers

As the name suggests, these types of customers have a specific purpose due to which they are out to shop. Since the purpose of shopping is predefined and they have a goal, they wander the sections of a shop.

They know which section to head to and get the job done. This gives us the impression that they are well aware of the product they want to buy.

A good strategy to engage such customers to convert them into loyal customers is by discussing personal interactive experiences.

New Customers

Customers who have shopped from your business for the first time. Since they have bought stuff from you for the first time, it is a good opportunity to provide them assistance and educate about the how-tos of your product. This technique helps in retaining new customers.

Potential Customers

These types of customers can also be called the target customers. Usually, they are just window-shoppers who are in need of a little assistance that proves pivotal in the conversion of them into a new customer.

These customers require attention, expect a solid reason to commit themselves towards the company in exchange for value.


Customers who are either unsure of what to buy or are going through the products to pass their time. These customers are really difficult targets because they seem uninterested in any assistance from the workers in a shop. They usually tend to turn down any assistive approaches from the assistants.

Difference between Consumer and Customer

There is a great importance of knowing whether you have customers or consumers. In order to settle the consumer vs customer debate, let’s have a look at a tabular representation of their differences.

MeaningPerson who uses any product is known as the consumer.Person who buys any product is known as the customer.
PurposeConsumption.Consumption or, in some cases, resale.
PurchaseA consumer does not have to be a direct purchaser of the product.A customer has to be the direct buyer of the product.
TypeIndividual.Individual or company.


The confusion between a consumer and a customer has been around for a long time. In my opinion, it might stay that way for a while too. However, we believe that due to the detailed information provided by, you must now feel aware of the distinctive differences between a consumer and a customer.

Let me how helpful was this article and educate me with some points that I missed in this article. Comment your feedbacks away. Have a nice day.

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