Category: Tools

Sales Enablement Tools: All The Rage In 2009

While attending Dreamforce last month, I took a walk around the show floor to see which firms were exhibiting. It wasn’t surprising to see a raft of new companies talking about sales-support additions to the AppExchange family with lead generation and pipeline health hot issues in this economy. I caught up with eTrigue, whom had briefed me October […]

Silverpop Sets New Bar for B2B Campaign Design Tools

Corporate and field marketers face a lot of challenges. Automation supposedly simplifies their lives. Yet one of the most demanding tasks they face is the design, execution, and management of marketing campaigns using a marketing automation application.  Whether it be simple email campaigns aimed at attracting registrants for a Webinar, or a more complex, multi-channel affair […]