Social

Social Media Use Soars Among B2B Marketers: Really?

On July 20, BtoB Magazine, in conjunction with the Association of National Advertisers (ANA) published findings from the June 2009 online survey of …

SocialTech 2010: Building A Social Media Marketing Discipline At A Major Brand

Earlier this week, I had the good fortune to attend and participate in the first social media conference geared to …

The Role of Social Media in Creating Customer Engagement

Customer reference programs, advisory boards, and customer councils are vital activities in B2B marketing. But these activities risk sliding into second-class status among …

Diana Huff Thinks I’m a Smart Woman to Follow on Twitter!

Wow!  I am humbled and honored to find myself in such amazing company! Thank you Dianna, it’s great to get noticed. At …

MOCCA & MarketingProfs: B2B Marketers Focus On Social Media and Metrics

During the past week I’ve had the privilege of presenting to two different organizations that I think B2B marketers would …

New: Social Buyer Profiles and Groundswell Nomiations for B2B

Social media continues to be a hot topic in 2009. If you have been following my posts on this subject, …

Top Ted Talks Social Media Marketers Can Watch to Boost Business

One of the best ways to learn online is by watching some of the most famous TED talks. These talks …