Marketing

Join Me at the Marketing Technology Summit in Phoenix Next Week

Ah, Phoenix Arizona in the summer.   It’s hot.  Really hot.  The weather reports say it will be 107 degrees Fahrenheit …

Onto My “Next Big Thing” In B2B Marketing

At the end of March, I will leave Forrester to become the Vice President of Industry Marketing for Xerox Global Services, …

Get Organized For B2B Community Marketing

After testing the social media waters through much of 2009, I see B2B marketers waking up to the fact that successful social …

Best Practices For Marketing To Buyers “In The Cloud”

“Cloud computing” is a very hot topic, and like social media, subject to much debate about “what is cloud computing?” and …

Understanding Everything You Need to Know About Trade Shows

There’s a misconception making rounds in the market about trade shows. Everyone you ask ‘what is a trade show’ gives …

What is CPM in Digital Marketing – Everything You Should Know

‘What is CPM in Digital Marketing?’ – has this question ever risen in your mind? Well, the world of advertising …

Push Vs. Pull Marketing: Know the Difference and Application

Ever heard about the push vs. pull marketing conundrum? Did you know that every marketing style that exists on the …