Marketing

Making Your B2B Marketing Work — Better!

A worldwide recession and social media have swept up B2B marketers in a perfect storm, tossed between tighter budgets and …

New Sales Tools Increase Alignment Between Sales and Marketing

The lead management automation vendors have been busy. In March, Genius announced Genius Enterprise and broadened their scope from sales enablement to lead management. …

Orlando Marketing Forum: Day 2

Lots going on here in Orlando; I’m glad the forum only lasts two days. Peter Burris gave a great keynote presentation this morning …

B2B Email Worst Practices: Assuming Opt-In or Requiring Opt-Out

Last fall I met Rebekah “Red” Donaldson, founder of Business Communications Group, LLC, a Sacramento-based marketing consulting firm specializing in B2B. Red’s …

Four Transformative Steps For B2B Marketers

The final installment in my blog series published on the Forrester Interactive Marketing Professional blog offers four key steps B2B …

Is B2B Marketing at Risk of Obsolescence?

Technology Populism and Social Computing are two big ideas that Forrester coined to describe the unstoppable impact of technology on …

What is a Marketing Campaign’s “Influence” on Deals?

How do you apportion marketing effort to sales results? I remember my first one-on-one meeting with the head of major …

How to Tell A Story…Watch This And Be Inspired

B2B marketers feel challenged to create compelling content.  We blindly pursue writing headlines that makes potential buyers drop everything to …

A Solid Communication Platform? TEDMED Ad Shows How It Works

As the Xerox mistress of TEDMED last month, I learned a few lessons about how a strong communication platform can help …

What is TEDMED? – Lessons Learned on Corporate Sponsoring

TEDMED is the medical version of TED. This unique 3-day event applies the successful TED format to the world of healthcare. Hosted next …