Marketing

Types of B2B software for modern businesses

The number of efficient B2B software is increasing at a rapid pace. Due to which it is becoming a necessity …

B2B go-to-market strategy – How does it work?

B2B or Business-to-Business marketing is more commonly known as industrial marketing. People are often confused regarding the difference between B2B …

STP Marketing: Understanding the process

This article focuses on the Segmentation, Targeting, and Positioning Model (STP Marketing) and its process. The marketing model consists of …

SaaS Business Model – Understanding its working

The SaaS Business Model, or the model followed by companies providing software-as-a-service, consists of a base hosted on a cloud …

B2B vs B2C Marketing: Learning the difference

B2B vs B2C Marketing has always kept the marketing world into a constant state of questioning, which is better? Which …

Objectives of Research in Marketing

Marketing has always been about the strength of your idea and your homework behind it. A brilliant idea with zero …

Advantages and Disadvantages of Franchising

What is franchising? Why is it attracting so much audience? Why is it becoming so popular? Some say it is …

Difference between Marketing and Sales

In the field of business, there a number of terms that sound similar yet have extremely different meanings. An important …

B2B Marketing Trends in Nutraceuticals

For business-to-business marketing, there are many effective ways to sell health supplements. As a nutraceuticals company, there are many opportunities for …

Sharing Lead Management Market Insights with the DemandGen Report

Last week, the DemandGen Report published an article that highlighted my Lead Management Automation market overview report. As part of their recap, assistant editor, Amanda …