Category: Learn

Anatomy of a Corporate Video…Xerox Makes the World Simpler

What happens when a globally recognized brand needs to change what it means? This is the fantastic challenge facing our CMO, Christa Carone, as Xerox evolves from “the copier company” into something more – a company dedicated to providing simple answers to complex business problems.  Last week, Xerox introduced a new video that highlights how where the […]

Most CEOs Think Marketers Lack Credibility – Focus on Revenue to Change That

Do CMOs really understand the fundamental nature of their businesses?  Not as well as they should. London-based Fournaise Marketing Group released a study recently where they interviewed more than 600 large corporation and SMB CEOs and decision-makers in the US, Europe, Asia and Australia. In this report, 73% of these CEOs said they felt that their marketing executives […]

Customer Reference Programs: Time To Embrace Social Media/Web 2.0

Customer reference management has moved from the sidelines to the mainstream of corporate marketing activity. This is good news for the dozens of customer reference management professionals who attended the February Customer Reference Forum in Berkeley, CA and participated in the 2009 survey. Why? Because authentic customer references help sales close business and marketing persuade analysts, press, […]

The Social Technographics Of B2B Buyers

Last Friday (Feb. 20, 2009), Forrester published a new report that Oliver Young and I authored about how business buyers participate socially — in general and on the job — called “The Social Technographics of Business Buyers“.  Today, Forrester marketing put out a press release on this research announcing it to the world. Social Technographics is the term coined at […]

Top Ted Talks Social Media Marketers Can Watch to Boost Business

One of the best ways to learn online is by watching some of the most famous TED talks. These talks can help you develop your thought and business processes and can really boost your productivity overnight. In this post, we are going to discuss some of the most famous TED talks given on social media […]