Category: Learn

Consumer vs Customer – Discovering the differences

People often tend to use the words, consumer and customer, interchangeably. The reason is that these words are identical yet they have very slight differences. Let’s dive right into the debate of consumer vs customer without any further due. Consumer vs Customer Consumer A consumer is the end-user of a product. The company thrives to […]

Social Media Use Soars Among B2B Marketers: Really?

On July 20, BtoB Magazine, in conjunction with the Association of National Advertisers (ANA) published findings from the June 2009 online survey of 172 client-side marketers, 77 self-identified as primarily targeting B2B.  You can find the online version of the article here. My colleague Josh Bernoff spoke at the ANA/BtoB conference today, called “B-toB Marketing in the New World“, and dropped me […]

Live From the Summit On Customer Engagement, 2011 Edition

This is my third time attending Bill Lee’s annual summit for customer reference professionals.  This event expanded beyond reference programs to include a variety of ways to engage with customers and help drive business. You can follow the Tweet Stream at #2011SCE for live reactions. This post describes the value I see this event deliver to the B2B marketing […]

DMA Webinar: Tracking Online Buyer Behavior in B2B

Next week I have the pleasure of speaking to several affiliate groups of the Direct Marketing Association about demand management. Please join me Wednesday, January 13, 2010, for a webinar-based panel discusison about: How to Track a Buyer’s Online Purchase Research Behavior: and then send appropriate messages to influence that buyer’s purchase. As we see it, the […]

Live From Summit On Customer Engagement 2009

Today and tomorrow the Customer Strategy Group is hosting its inaugural summit on customer engagement – an intimate, executive conference designed for B2B marketers who manage customer reference programs, advisory boards, and the emerging area of online communities.  I will speak later today to about 70 t0 80 marketers and sponsors about “Understanding the Value of Customer […]

Diana Huff Thinks I’m a Smart Woman to Follow on Twitter!

Wow!  I am humbled and honored to find myself in such amazing company! Thank you Dianna, it’s great to get noticed. At the risk of revealing a gap in my social acuity, I have to confess that I missed this event entirely.  At the end of July, I was enjoying some time off from Forrester with my […]