Economy

2009 Economic Impact on B2B Budgets and Practices

MarketingProfs hosted Digital Marketing World Spring 2009 virtually. The free conference attracted over 2000 attendees, and mesmerized most with a video speech by David Plouffe, Barak …

To Choose Where You Play in the Market: Know Your Buyers Well

What do MBAs need to know about Buyer Behavior? During the past couple of years, I have had the wonderful …

“Between the Lines” – Xerox Shares a View on the Future of Documents

“Between the Lines” by John Kelly of Xerox One of our top Xerox executives — and my boss’s former boss …