Digital

PeopleMap: A Real Tool for Sales Enablement?

It’s no secret: I am not a fan of the emerging class of “Sales 2.0″ tools that let reps follow online visitors …

Lead Management Market Overview Published!

Lead management automation requires a degree of process maturity many B2B firms don’t possess.  The result? In the market overview …

The Social Technographics Of B2B Buyers

Last Friday (Feb. 20, 2009), Forrester published a new report that Oliver Young and I authored about how business buyers participate socially …