Lead Management Market Overview Published!
Lead management automation requires a degree of process maturity many B2B firms don’t possess. The result? In the market overview …
The Social Technographics Of B2B Buyers
Last Friday (Feb. 20, 2009), Forrester published a new report that Oliver Young and I authored about how business buyers participate socially …
Impact of Ad Spending Cuts According to US Agency and Marketing Professionals Q1-Q4 2020
The following chart was developed in accordance to data collected from a survey ‘Coronavirus Effect on Advertising Report’ by Advertiser …
Are US Agency and Brand Buy-side Decision Makers Making Any Ad Spending Changes in Q2 2020 vs. H2 2020 as a Result of the Coronavirus?
According to survey conducted by the Interactive Advertising Bureau (IAB) titled ‘Coronavirus Ad Spend Impact: Buy side” and e-marketers calculations …
How Advertisers are responding to the Coronavirus Crisis
One of the most prominent slumps faced by the advertising sector was during the Great Recession. It was a global …