What is a Marketing Campaign’s “Influence” on Deals?
How do you apportion marketing effort to sales results? I remember my first one-on-one meeting with the head of major …
To Choose Where You Play in the Market: Know Your Buyers Well
What do MBAs need to know about Buyer Behavior? During the past couple of years, I have had the wonderful …
How to Tell A Story…Watch This And Be Inspired
B2B marketers feel challenged to create compelling content. We blindly pursue writing headlines that makes potential buyers drop everything to …
A Solid Communication Platform? TEDMED Ad Shows How It Works
As the Xerox mistress of TEDMED last month, I learned a few lessons about how a strong communication platform can help …
What is TEDMED? – Lessons Learned on Corporate Sponsoring
TEDMED is the medical version of TED. This unique 3-day event applies the successful TED format to the world of healthcare. Hosted next …
Creating Content for a Digital World – At Digital Edge LIVE
Last week I had the privilege to attend and present at BtoB Magazine’s Digital Edge LIVE conference in San Francisco. I joined …
“Between the Lines” – Xerox Shares a View on the Future of Documents
“Between the Lines” by John Kelly of Xerox One of our top Xerox executives — and my boss’s former boss …
Join Me at the Marketing Technology Summit in Phoenix Next Week
Ah, Phoenix Arizona in the summer. It’s hot. Really hot. The weather reports say it will be 107 degrees Fahrenheit …
Tackling Content Management with BtoB Magazine
Last month, BtoB Magazine asked me to speak on a panel as part of its NetMarketing Breakfast Series at the Hotel Nikko in …
Hire Jonathan Kranz and Stamp Out Passive Voice
Here is a bit of a grammar lesson and a bit of insight into my personality. I hate passive voice. …