Optimize Facebook Ads for conversions
The digital landscape of the world is now a lot more accepting of ad campaigns and ad management. The reason …
Top 10 Best SaaS companies in 2020
As the business industry is flourishing globally with flying colors, the phrase B2B or business-to-business software is no more restricted …
Hasta Luego, Xerox … And Thanks!
Today is my last day working for Xerox Corporation. For a variety of personal and professional reasons, I have decided …
How to Start Online Business
In many ways, you can make your online business. You have your business plan, your finances, organize production of their …
Orlando Marketing Forum: Day 2
Lots going on here in Orlando; I’m glad the forum only lasts two days. Peter Burris gave a great keynote presentation this morning …
2009 Economic Impact on B2B Budgets and Practices
MarketingProfs hosted Digital Marketing World Spring 2009 virtually. The free conference attracted over 2000 attendees, and mesmerized most with a video speech by David Plouffe, Barak …
B2B Email Worst Practices: Assuming Opt-In or Requiring Opt-Out
Last fall I met Rebekah “Red” Donaldson, founder of Business Communications Group, LLC, a Sacramento-based marketing consulting firm specializing in B2B. Red’s …
Four Transformative Steps For B2B Marketers
The final installment in my blog series published on the Forrester Interactive Marketing Professional blog offers four key steps B2B …
Is B2B Marketing at Risk of Obsolescence?
Technology Populism and Social Computing are two big ideas that Forrester coined to describe the unstoppable impact of technology on …
Looking Over The Lead Management Automation Market
Despite the current economy, small firms in the lead management automation space continue to spring up. Recently I spoke with …