Digital

Optimize Facebook Ads for conversions

The digital landscape of the world is now a lot more accepting of ad campaigns and ad management. The reason …

Top 10 Best SaaS companies in 2020

As the business industry is flourishing globally with flying colors, the phrase B2B or business-to-business software is no more restricted …

Hasta Luego, Xerox … And Thanks!

Today is my last day working for Xerox Corporation.  For a variety of personal and professional reasons, I have decided …

How to Start Online Business

In many ways, you can make your online business. You have your business plan, your finances, organize production of their …

Orlando Marketing Forum: Day 2

Lots going on here in Orlando; I’m glad the forum only lasts two days. Peter Burris gave a great keynote presentation this morning …

2009 Economic Impact on B2B Budgets and Practices

MarketingProfs hosted Digital Marketing World Spring 2009 virtually. The free conference attracted over 2000 attendees, and mesmerized most with a video speech by David Plouffe, Barak …

B2B Email Worst Practices: Assuming Opt-In or Requiring Opt-Out

Last fall I met Rebekah “Red” Donaldson, founder of Business Communications Group, LLC, a Sacramento-based marketing consulting firm specializing in B2B. Red’s …

Four Transformative Steps For B2B Marketers

The final installment in my blog series published on the Forrester Interactive Marketing Professional blog offers four key steps B2B …

Is B2B Marketing at Risk of Obsolescence?

Technology Populism and Social Computing are two big ideas that Forrester coined to describe the unstoppable impact of technology on …

Looking Over The Lead Management Automation Market

Despite the current economy, small firms in the lead management automation space continue to spring up.  Recently I spoke with …