Customers

B2B vs B2C Marketing: Learning the difference

B2B vs B2C Marketing has always kept the marketing world into a constant state of questioning, which is better? Which …

Consumer vs Customer – Discovering the differences

People often tend to use the words, consumer and customer, interchangeably. The reason is that these words are identical yet …

Exploring Buyer Behavior With Santa Clara University MBA Students

B2B marketing is about positioning products or services to companies that can help solve business problems, right? Not entirely.  Good …

Live From the Summit On Customer Engagement, 2011 Edition

This is my third time attending Bill Lee’s annual summit for customer reference professionals.  This event expanded beyond reference programs to include …

DMA Webinar: Tracking Online Buyer Behavior in B2B

Next week I have the pleasure of speaking to several affiliate groups of the Direct Marketing Association about demand management. …

Live From Summit On Customer Engagement 2009

Today and tomorrow the Customer Strategy Group is hosting its inaugural summit on customer engagement – an intimate, executive conference designed for …

Why Customer Engagement Is Critical

Making your customer reference program, advisory boards, customer councils, and communities relevant to C-level management means you need to speak their language …

New: Social Buyer Profiles and Groundswell Nomiations for B2B

Social media continues to be a hot topic in 2009. If you have been following my posts on this subject, …