Category: Audience

New: Social Buyer Profiles and Groundswell Nomiations for B2B

Social media continues to be a hot topic in 2009. If you have been following my posts on this subject, here are two developments that may interest you. Try Out Forrester B2B Buyer Social Profile Tool Social media give a voice to buyers who can now describe their experiences, accomplishments, and disappointments to a global audience. Earlier […]

To Choose Where You Play in the Market: Know Your Buyers Well

What do MBAs need to know about Buyer Behavior? During the past couple of years, I have had the wonderful opportunity to guest lecture at my alma mater, Santa Clara University, to new classes of MBA students. This is something I do twice a year at most, and I love to give back to the business […]