Category: Advertising

Digital Body Language: Steve Wood’s On B2B Marketing

Steven Woods is one of the first people I met as the new B2B analyst for Forrester.  I say “new” because I had been an analyst for 5 years before taking on this role. Steve and I met at our Cambridge office and, together with Thor Johnson, he told me about Eloqua, the company he helped found in […]

Content Curation vs. Thought Leadership: What’s the Difference?

I came across a Forbes post by Pawan Deshpande, CEO of Curata, published last month.  In it he offers 4 interesting reasons why he sees content curation heading mainstream.  In a nutshell, Deshpande finds: 1) The explosion of content on the Internet from online and social publishers has created vast quantity at the cost of quality.  Buyers/searchers need help sorting the […]

Quick Guide to Understanding Attrition in Business

To run a business profitably, you will have to learn how to take care of different performance metrics. These performance metrics allow business owners to set goals and objectives for the company for which further strategies are created. Today, in this post, we are going to discuss one such metric called the attrition rate. We […]

Understanding Everything You Need to Know About Trade Shows

There’s a misconception making rounds in the market about trade shows. Everyone you ask ‘what is a trade show’ gives you answers that makes this famous marketing tactic feel antiquated. It’s a misconception because trade shows are very much in and have been an effective form of marketing for all major industries in modern times. […]

What is CPM in Digital Marketing – Everything You Should Know

‘What is CPM in Digital Marketing?’ – has this question ever risen in your mind? Well, the world of advertising is filled with an infinite number of abbreviations and key terms that can easily overwhelm any beginner. However, it is very important to understand these terms to analyze your marketing statistics and create strategies that […]

Push Vs. Pull Marketing: Know the Difference and Application

Ever heard about the push vs. pull marketing conundrum? Did you know that every marketing style that exists on the planet can be put in one of two categories: push or pull? Well, it’s strange but it’s true. Therefore, it becomes very important for us to break it down to you and help you understand […]

Impact of Ad Spending Cuts According to US Agency and Marketing Professionals Q1-Q4 2020

The following chart was developed in accordance to data collected from a survey ‘Coronavirus Effect on Advertising Report’ by Advertiser Perceptions dated March 26, 2020. The respondents were ad agencies who decreased their spending due to the pandemic.  For the first quarter, 34% of the respondents believed that it had had a major effect on […]