B2B vs B2C Marketing has always kept the marketing world into a constant state of questioning, which is better? Which returns the best results for its company?
Does a B2B marketer feel more confident in securing marketing deals? Or is it easier for the B2C marketers to convince their specific target groups? It seems like there are millions of answers to these questions.
However, these questions can be eliminated by comparing the merits and demerits of business to business and business to consumer marketing.
Let’s find out more about the two types of marketing and then jump into the details.
B2b, also known as business marketing, as the name suggests, is the kind of marketing model that deals with the marketing of products/services to other businesses or companies.
It is considered to be formal, straightforward, and efficiently more informational as compared to its counterpart models.
Although the name is pretty much self-explanatory, business-to-consumer marketing model deals with the marketing of products to individual consumers, they can be people and even an organization.
The b2c marketing model is used in advertising and selling products that will be used by consumers in their routine lives.
B2B vs B2C Marketing
There are a number of factors involved in marketing and people wonder how do they differ in both types of marketing. Let’s have a look.
Advertising concepts in B2B marketing revolve around the importance of providing relevant information. It is about the significance of building confidence in the brand, more than an emotional appeal to the consumer. It focuses on precise communication to ensure the recipient of the deal only has to conceive relevant information.
Due to the smaller market, relevant advertising techniques are more effective than emotional appeals.
Whereas, in B2C marketing, the entire advertising model is built around emotion. It focuses on building the need for the consumer to purchase the product, by any means possible.
Therefore, due to the need to connect with the customer and form a bond, emotional marketing works like a charm.
Brand loyalty is one of the toughest factors to maintain for any organization. This is why businesses are willing to invest as much as they can to ensure the customers choose them as the first priority.
For B2B marketing, the factor of the brand loyalty comes as a package when a deal closes between two businesses. Generally, the mutual agreements consist of insurance that the recipient organization will not shift to another brand without any solid reasoning.
While, in B2C marketing, the marketer is aware that the customers will shift brands without any hassles. This is because firstly, the customers are not under any legal binding, and secondly, they have tons of available options.
Moreover, consumer decision-making is relatively simpler than corporate affairs management.
Door to door visits used to be common in both types of marketing, however, this medium of promotion is only widely practiced in B2B marketing now. It is almost absent in the current B2C marketing strategies.
In B2B marketing, one uncalled visit in a company can land the marketer a successful deal just because of the surprise visit.
On the other hand, since customers don’t like door-to-door visits. As a result, the B2C marketers are restricted to not adopting the door-to-door policy much frequently.
The selling process in any of the marketing category is always costly.
B2B marketing is the comparatively costly one in the b2b vs b2c marketing comparison. This happens because the procedure requires skilled professionals to perform in-person meetings with the customer. These meetings can happen a number of times.
Furthermore, upon demand, you need to provide the customer with samples of your proposal. After which, the customer has the right to ask for some time to make a decision.
This entire procedure requires both time and money. As a result, the selling cost increases.
While, in B2C marketing, the selling company has to directly deal either with dealers or distributors. Since it’s business, they have pre-set margins which help in decreasing the cost of selling, as they do the rest of the work.
The target of a B2B marketer is an employee of an organization who is involved in making financial decisions for the company. This is because firstly, B2B marketing is extremely straightforward, and secondly, the businessmen develop more interest when you talk numbers with them.
On the contrary, the target group of a B2C marketer is the mass segment. This segment can further contain sub-categories on the basis of geography, their interests, and etc.
The comparison between B2B marketing and B2C marketing will always be extremely off, considering the clear difference in the target groups. As a result, marketing strategies have entirely different approaches.
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