maintenance


Anatomy of a Corporate Video…Xerox Makes the World Simpler

What happens when a globally recognized brand needs to change what it means? This is the fantastic challenge facing our …

Most CEOs Think Marketers Lack Credibility – Focus on Revenue to Change That

Do CMOs really understand the fundamental nature of their businesses?  Not as well as they should. London-based Fournaise Marketing Group released a …

Inside Sales And Telemarketing Help Boost B2B Brands: Really?

First of all, I’d like to extend a big “Thank You” to my readers and followers who responded to an invitation last …

Customer Reference Programs: Time To Embrace Social Media/Web 2.0

Customer reference management has moved from the sidelines to the mainstream of corporate marketing activity. This is good news for …

Digital Body Language: Steve Wood’s On B2B Marketing

Steven Woods is one of the first people I met as the new B2B analyst for Forrester.  I say “new” because …

Content Curation vs. Thought Leadership: What’s the Difference?

I came across a Forbes post by Pawan Deshpande, CEO of Curata, published last month.  In it he offers 4 interesting reasons why he sees content …

PeopleMap: A Real Tool for Sales Enablement?

It’s no secret: I am not a fan of the emerging class of “Sales 2.0″ tools that let reps follow online visitors …

Lead Management Market Overview Published!

Lead management automation requires a degree of process maturity many B2B firms don’t possess.  The result? In the market overview …

The Social Technographics Of B2B Buyers

Last Friday (Feb. 20, 2009), Forrester published a new report that Oliver Young and I authored about how business buyers participate socially …