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Live From Summit On Customer Engagement 2009

Today and tomorrow the Customer Strategy Group is hosting its inaugural summit on customer engagement – an intimate, executive conference designed for …

Sharing Lead Management Market Insights with the DemandGen Report

Last week, the DemandGen Report published an article that highlighted my Lead Management Automation market overview report. As part of their recap, assistant editor, Amanda …

The Role of Social Media in Creating Customer Engagement

Customer reference programs, advisory boards, and customer councils are vital activities in B2B marketing. But these activities risk sliding into second-class status among …

Why Customer Engagement Is Critical

Making your customer reference program, advisory boards, customer councils, and communities relevant to C-level management means you need to speak their language …

Lead Management Automation: Market Overview In The Works

With economic recovery still distant, business marketers look to 2010 and wonder what’s in store. How do you do more …

Making Your B2B Marketing Work — Better!

A worldwide recession and social media have swept up B2B marketers in a perfect storm, tossed between tighter budgets and …

Diana Huff Thinks I’m a Smart Woman to Follow on Twitter!

Wow!  I am humbled and honored to find myself in such amazing company! Thank you Dianna, it’s great to get noticed. At …

New Sales Tools Increase Alignment Between Sales and Marketing

The lead management automation vendors have been busy. In March, Genius announced Genius Enterprise and broadened their scope from sales enablement to lead management. …

MOCCA & MarketingProfs: B2B Marketers Focus On Social Media and Metrics

During the past week I’ve had the privilege of presenting to two different organizations that I think B2B marketers would …

New: Social Buyer Profiles and Groundswell Nomiations for B2B

Social media continues to be a hot topic in 2009. If you have been following my posts on this subject, …