maintenance


Social Media Use Soars Among B2B Marketers: Really?

On July 20, BtoB Magazine, in conjunction with the Association of National Advertisers (ANA) published findings from the June 2009 online survey of …

B2B Marketing Trends in Nutraceuticals

For business-to-business marketing, there are many effective ways to sell health supplements. As a nutraceuticals company, there are many opportunities for …

Hasta Luego, Xerox … And Thanks!

Today is my last day working for Xerox Corporation.  For a variety of personal and professional reasons, I have decided …

What Can Marketers Learn from an Innovation Powerhouse?

Xerox PARC. The name is synonymous with “innovation”.  Since it’s founding in 1970, this research center has pumped out a wealth …

Exploring Buyer Behavior With Santa Clara University MBA Students

B2B marketing is about positioning products or services to companies that can help solve business problems, right? Not entirely.  Good …

Live From the Summit On Customer Engagement, 2011 Edition

This is my third time attending Bill Lee’s annual summit for customer reference professionals.  This event expanded beyond reference programs to include …

5 Steps to Safeguard Your Business Cargo

A group of thieves in LA made off with two trailers that carried over $3 million in computer equipment. This story which …

SocialTech 2010: Building A Social Media Marketing Discipline At A Major Brand

Earlier this week, I had the good fortune to attend and participate in the first social media conference geared to …

How to Start Online Business

In many ways, you can make your online business. You have your business plan, your finances, organize production of their …

DMA Webinar: Tracking Online Buyer Behavior in B2B

Next week I have the pleasure of speaking to several affiliate groups of the Direct Marketing Association about demand management. …