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Objectives of Research in Marketing

Marketing has always been about the strength of your idea and your homework behind it. A brilliant idea with zero …

Advantages and Disadvantages of Franchising

What is franchising? Why is it attracting so much audience? Why is it becoming so popular? Some say it is …

Four functions of Management

Over the years, many businesses have started off to a blinding start of early success, instant limelight, and what-not. However, …

What is a Service company?

In the overall business industry, there are two types of companies: product-based and service-based. A service company, or a service-based …

Consumer vs Customer – Discovering the differences

People often tend to use the words, consumer and customer, interchangeably. The reason is that these words are identical yet …

Difference between Marketing and Sales

In the field of business, there a number of terms that sound similar yet have extremely different meanings. An important …