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Optimize Facebook Ads for conversions

The digital landscape of the world is now a lot more accepting of ad campaigns and ad management. The reason …

SaaS Tools for Businesses that are essential in 2020

With sudden advancements in the digital world and unusually high demand for essential business tools, many businesses in search of …

Types of B2B software for modern businesses

The number of efficient B2B software is increasing at a rapid pace. Due to which it is becoming a necessity …

B2B go-to-market strategy – How does it work?

B2B or Business-to-Business marketing is more commonly known as industrial marketing. People are often confused regarding the difference between B2B …

Top 10 Best SaaS companies in 2020

As the business industry is flourishing globally with flying colors, the phrase B2B or business-to-business software is no more restricted …

STP Marketing: Understanding the process

This article focuses on the Segmentation, Targeting, and Positioning Model (STP Marketing) and its process. The marketing model consists of …

SaaS Business Model – Understanding its working

The SaaS Business Model, or the model followed by companies providing software-as-a-service, consists of a base hosted on a cloud …

B2B vs B2C Marketing: Learning the difference

B2B vs B2C Marketing has always kept the marketing world into a constant state of questioning, which is better? Which …

What are B2B sales? Understanding the process

B2B, more commonly known as the business-to-business model, is a sales model that concerns the selling of products of one …

Sales Strategy Examples and tips to increase sales

Your product is not doing as well as you had expected? The sales strategy examples that you had read somewhere …