Just closed out my first week heading up Industry Marketing lead for Xerox Global Services in North America, and my biggest accomplishment was getting my computer and network connections to function properly. Wow, do I have a lot to learn! But I am thrilled by the opportunity to help build a more vibrant, industry-specific story around what Xerox — and Affiliated Computer Services (ACS) — offers high technology companies who need help reducing office infrastructure costs, simplifying IT operations, outsourcing business process, optimizing print and publications, or improving communication-related business processes.
Most of all, I am very excited — and honored — to lead a great group of dedicated industry marketers who plan and execute marketing programs that drive business in existing global, major, and house accounts as well as new business opportunities in Education, Energy, Financial Services, Government, High-Technology/Telecom, Manufacturing, and Retail. You can meet the team online:
1) Nancy Richardson writes for the Xerox Healthcare Pulse Blog and tracks a wide range of issues ranging from the recent Healthcare Reform legislation and its impact on electronic medical records and healthcare communication to how the combination of Xerox and ACS can create smarter clinical, operational, and financial data, document, and process management, that enables Healthcare to provide an optimal patient experience and more cost-effective medical outcomes.
2) Karen McDermott explores the impact of technology — like mobile banking, social media, paperless banking, and sustainability– on the principled, regulated, and conservative world of financial services in Xerox’s Financial Services Blog.
3) If manufacturing sector issues like accelerating globalization, documentation innovation in product lifecycle management, and product safety are of concern, then check out Bettina Engelmann’s blog at Xerox’s the Manufacturing Industry.
4) Liz Vega manages industry marketing for the Public Sector, in which Xerox and ACS both have deep roots. Liz is also an expert on the critical success factors behind Account-Based Marketing where she has published and spoken jointly with ITSMA about case studies related to Xerox best practices.
5) Rounding out the team is relative newcomer to the high tech industry, but long time Xerox employee, Sharon Varalli who focuses on the High Tech, Telecommunications, and Media indstries in North America and supports Xerox’s efforts to provide publishing and business process services to some of our largest tech-centric accounts.
I look forward to learning more about the trends and concerns facing decision makers in these important industry sectors. If you would like to participate and contribute to getting me “up to speed”, feel free to contact me by commenting on this blog — or reaching out to me at laura.ramos@xerox.com — and letting all of us know what issues are top of mind for you as a participant and practioner in these key industry areas.
