Comments for B2B Marketing POSTs by Laura Ramos

Comment on Content That Generates Meaningful Thought Leadership by Creating Content for a Digital World – At Digital Edge LIVE « B2B Marketing POSTs by Laura Ramos

Fri, 18 May 2012 23:10:20 +0000

[...] Creating good content consistently is a major challenge all marketers face as they work to find new ways to engage buyers and feed the growing demand of digital channels. Surprisingly, understanding that good content starts from the buyer’s perspective, not your company’s, is a key lesson many B2Bers still struggle to learn. [...]

Comment on What is TEDMED? – Lessons Learned on Corporate Sponsoring by A Solid Communication Platform? TEDMED Ad Shows How « B2B Marketing POSTs by Laura Ramos

Fri, 18 May 2012 20:56:26 +0000

[...] the Xerox mistress of TEDMED last month, I learned a few lessons about how a strong communication platform can help create a distinctive [...]

Comment on What is TEDMED? – Lessons Learned on Corporate Sponsoring by Xerox Asks TEDMED: What can we do to simplify healthcare? « B2B Marketing POSTs by Laura Ramos

Thu, 17 May 2012 20:00:18 +0000

[...] past couple of months, I’ve had the great fortune to work with an exceptional TEDMED team to engage Xerox as a sponsor of this unconventional event. Healthcare? You may wonder where Xerox fits in this world, besides supplying printers at nurse [...]

Comment on New Sales Tools Increase Alignment Between Sales and Marketing by Engagement 2.0: A New Mindset for Marketing and an Energized Link Between Customer, Prospect and Sales Team | Silverpop Blog

Tue, 10 Apr 2012 18:55:43 +0000

[...] Ramos with Forrester touched on this in a recent blog post on sales-marketing alignment: “As any rep can tell marketing, no two deals close the same. Learning how buyers buy is a [...]

Comment on Content That Generates Meaningful Thought Leadership by Laura Ramos

Laura Ramos — Tue, 10 Apr 2012 04:16:35 +0000

Robbie, thanks for the thoughtful comment and the great pointer to Vodaphone. Excellent example of thought leadership that is relevant to a key audience of theirs.

Comment on Content That Generates Meaningful Thought Leadership by Robert Feller

Robert Feller — Thu, 15 Mar 2012 11:12:22 +0000

What a great article Laura, I certainly enjoyed reading it. I am highly interested by Thought Leadership. I think that it is the way forward. I mean there are even companies that are embracing this such as Vodafone as seen here – http://www.vodafone.co.uk/business/perspective/ who obviously feel that it is good for the businesses and will create some activity. I look forward to seeing more from you about this topic.

Robbie

Comment on A Revenue Marketer’s Journey by Laura Ramos

Laura Ramos — Tue, 06 Mar 2012 16:31:45 +0000

Vodka tonics … Please! Good to catch up with you again Carolyn. Take care!

Comment on Why Must Future MBAs Know More About B2B Buyers? by Sakthirajan Chelliah(SAK)

Sakthirajan Chelliah(SAK) — Sun, 04 Mar 2012 00:42:01 +0000

Hi Laura,
I could not make it to session on 02/09 due to conflict with other class, however managed to see the recording professor posted in Camino. The session was very informative and helped to see the big picture of the B2B marketing process. The industry insight you brought to the class was very valuable and would love take part in any future session.

Comment on A Revenue Marketer’s Journey by Carolyn Drozdiak

Carolyn Drozdiak — Thu, 23 Feb 2012 19:12:32 +0000

Love the “full disclosure!”. But we’re they gin & tonics, or Chardonnay?

Comment on Driving Growth in B2B Companies? Try This Playbook by A Revenue Marketer’s Journey « B2B Marketing POSTs by Laura Ramos

A Revenue Marketer’s Journey « B2B Marketing POSTs by Laura Ramos — Wed, 22 Feb 2012 05:53:28 +0000

[...] where RPS stands for Repeatable, Predictable, and Sustainable. (Sounds a lot like the words my buddy Sean Geehan uses in his B2B Executive Handbook. But I [...]