Like the title of this post? I’m trying to fit in all the right buzz words and acronyms to describe a panel discussion that I will moderate December 12.
Speaking of buzz words, here’s one that has become so broad and overused as to be practically meaningless: SOCIAL MEDIA.
For all the hype and interest around social media in B2B marketing, a realistic survey of the landscape shows that there’s more talk than actual practice and, of those practicing it, most aren’t getting the results they expect. To go beyond “social media 101″ — and the useless puzzling over whether to use Twitter, LinkedIn or some other platform is the right choice for B2B marketing — a group of folks that I highly respect will get together during a meeting of the SVForum’s marketing special interest group and talk about the challenges and opportunities for making business more social in 2012.
You can register for the event at the SVForum site, or learn more about the panel from this great blog post by Mark Helfen. The event takes place Monday, December 12 at EMC’s 2831 Mission College Blvd address in Santa Clara.
As business moves beyond social media to social interaction, many B2B marketers still struggle to understand where social fits in daily business activity. As social spreads from early-adopter, technical enthusiasts through marketing, sales, customer support, and product/service development, business people need to consider how to use social to collaborate with customers and support, engage, and delight them. And how to include technology partners, channels, and suppliers in the process. And how to do this without adding unwanted risk to the business.
The Silicon Valley Enterprise Social Media Council (SVESMC) is an informal community of social practitioners who influence strategy or lead programs at predominant valley companies like Adobe, CA, Cisco, eBay/PayPal, Symantec, and Xerox. We don’t claim to know everything about social media or to have solved all of its intractable problems. But we will share our perspectives on where we have been successful, where we’ve fallen short, and where we believe the true future of social belongs in business.
If you are local to the Bay Area, please join us two Monday’s from now to hear first-hand about how social continues to shape corporate culture, customer interactions, and innovation in the fast pace of the valley. I promise an evening of interesting conversation with a few laughs thrown in. (But I can’t promise that the buzz words won’t flow freely…. see you there?)