This is what I find both endearing and silly about working at an enormous company like Xerox. Folks taking time out from the daily grind to spread a little holiday cheer. Click here to see what I’m talking about.
Amateur video production, singing that is a little off-tune, and cheesy staging – it defines the camaraderie and culture that is Xerox Corporation. I especially like the fellow in the St. Nick hat. This little video was making the rounds, so we decided to add it to Managing Print — A Xerox Page for Business, on Facebook. There are three in total. Little did we know that these videos would become some of the most popular notes on our page, with over 2000 impressions each (compared to a few hundred that the typical post receives.)
The Xerox Services team started this Facebook page in the late summer to build awareness around our organization, our offerings, and capabilities. We also hoped the page would provide a forum for clients and professionals who manage print processes to engage with us and each other in dialogue about specific topics of interest in enterprise print management.
The goals of the page are simple:
Share best practices around client success, change management, cost reduction, and future trends in managing print.
Highlight all the great content available on Xerox.com from a popular, social destination.
Express our point-of-view and share our expertise.
Encourage open, active participation – building a community of like-minded enthusiasts is our ultimate desire.
Who would have thought that holiday carols would become part of these lofty objectives? But therein lies the beauty of social media and the social network. Funny holiday songs — with the lyrics altered to talk about what we do in Xerox Services — are the type of content that draws the most attention and traffic. I think the two things lessons here are 1) video is a popular medium in B2B and B2C alike and 2) there’s no predicting what will become popular and what will not, so try a variety of approaches and content as you experiment with social media.
I hope you enjoy the videos as much as I do. Happy holidays to you all and a very happy New Year!
