High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketing's impact on the business in an increasingly digital world.
On this blog you will find insights and advice about how to make conventional, online, and social media work well in B2B marketing. My goal is to inspire, challenge, and engage marketers at firms that sell highly-considered products and services.
I hope this blog brings you a fresh perspective on the future of B2B marketing and best practices that you can put to work today to improve Marketing's standing and influence inside your firm. This blog draws on the heritage of my Forrester research.
You are welcome to participate and critique, praise, extend, or correct the information and opinions found on this blog. I will delete spam, off-topic, or inappropriate comments, but all others are welcome.
The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, Forrester Research.
Tomorrow Harte-Hanks will host a Webinar about how social media and online communities influence business buyers. I am a featured speaker along with Kevin Kerner of Mason Zimbler US, a Harte-Hanks company. If you would like to learn more: click here.
The webinar takes place on Tuesday, March 30 at 2 pm Eastern, and 11 am Pacific. I hope you will register and join us tomorrow.
July 12, 2010 at 9:32 PM
Hi Laura
enjoying your blog Was this webinar recorded. Sounds like it was interesting
Regards
Ken