High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketing's impact on the business in an increasingly digital world.
On this blog you will find insights and advice about how to make conventional, online, and social media work well in B2B marketing. My goal is to inspire, challenge, and engage marketers at firms that sell highly-considered products and services.
I hope this blog brings you a fresh perspective on the future of B2B marketing and best practices that you can put to work today to improve Marketing's standing and influence inside your firm. This blog draws on the heritage of my Forrester research.
You are welcome to participate and critique, praise, extend, or correct the information and opinions found on this blog. I will delete spam, off-topic, or inappropriate comments, but all others are welcome.
The views expressed on this blog are mine alone and do not necessarily reflect the views of my employer, Xerox Global Services, nor those of my former one, Forrester Research.
I recently published two new reports on B2B marketing mix effectiveness — Rethinking The B2B Marketing Mix In The Digital Age – and B2B budget trends — B2B Marketers’ 2010 Budget Trends.
Great information here on what 249 B2B marketers say works for building brand and generating leads. Also where they expect to spend 2010 program budgets. Check it out further on my Forrester analyst blog (until April 1).
November 23, 2011 at 2:21 PM
[...] social media to sales enablement, I have found new marketing technologies are abundant, often replacing established tools in the marketing programs and operations toolbox. In my [...]
April 21, 2010 at 11:17 AM
Update:
The B2B lead generation webinar I told you about is now available for download.
Click here to have it for yourself: http://bit.ly/aVdRbW
March 24, 2010 at 2:27 PM
It is great to see that social media is in the forefront this year. I like to use it for generating leads specifically. I would like to share another piece of information on that.
White Horse is doing a webinar on how B2B can use social media for lead generation. You can register here: http://bit.ly/aBa6g3
It gives some great ideas on how to implement this type of communication plan in 5 simple steps.
Feel free to contact me about this comment or the webinar.
Thanks for all the great information and good luck at Xerox!