Comments on: Sharing Lead Management Market Insights with the DemandGen Report http://b2bmarketingpost.com/2009/10/16/sharing-lead-management-market-insights-with-the-demandgen-report/ Sharing ideas and advice with B2B marketers Sat, 21 Jan 2012 00:31:17 +0000 hourly 1 http://wordpress.com/ By: Loopfuse Offers A “Free”-View Marketing Automation Solution « B2B Marketing POSTs by Laura Ramos http://b2bmarketingpost.com/2009/10/16/sharing-lead-management-market-insights-with-the-demandgen-report/#comment-979 Tue, 17 Aug 2010 23:23:32 +0000 http://b2bmarketingpost.com/?p=525#comment-979 [...] Loopfuse Offers A “Free”-View Marketing Automation Solution July 15, 2010 — Laura Ramos I have long wondered about the contradictions I see in the marketing automation space. Look at lead management in particular. On the one hand, demand management technology produces measurable benefit for the thousands of marketers who use it. Lead management enthusiasts run more programs, with greater efficiency, and better track results.  On the other, market penetration – while growing – is early stage and many, many more marketers could benefit from adopting automation. Despite this, I have watched technology providers in this space battle heatedly over price and customer replacement. [...]

]]> By: Erik Bower http://b2bmarketingpost.com/2009/10/16/sharing-lead-management-market-insights-with-the-demandgen-report/#comment-489 Mon, 26 Oct 2009 23:07:25 +0000 http://b2bmarketingpost.com/?p=525#comment-489 Excellent summary, Laura. I wonder if you have thought about lead scoring and how that might undergo some changes in the near future? We have always recommended a global scoring model and more and more I see the trend moving towards multiple models organized by product, division or solution/service. The whole notion of a point based scoring model is coming into question as folks are grapling with how to truly get value from a lead scoring program. We see things moving towards more of a “buyer persona” model and providing a contained realm of data where we can accurately measure the level of quality of the lead versus the population as a whole.

I wonder about your thoughts on these types of issues?

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