Comments on: Lead Management Market Overview Published!

By: Lead Generation: How Some Marketing SW Vendors Stretch the Truth « B2B Marketing POSTs by Laura Ramos

Wed, 21 Sep 2011 14:43:38 +0000

[...] an analyst at Forrester, I reviewed Hubspot’s technology — among others — for my Lead Management Automation market overview. I also know Brian Halligan – he spoke at one of my B2B marketing seminars a few years ago. I think [...]

By: Most CEOs Think Marketers Lack Credibility – Focus on Revenue to Change That « B2B Marketing POSTs by Laura Ramos

Tue, 02 Aug 2011 20:37:30 +0000

[...] leads to a lack of visibility and open-loop activity that leaves revenue on the table. Instead, put tooling and process in place to help both sales and marketing generate new business opportunities, manage volumes of business [...]

By: Content: The Dirty Underbelly of B2B Marketing Automation | Demand Generation Blog

Thu, 24 Mar 2011 20:57:10 +0000

[...] to nurture leads and manage the marketing-to-sales handoff with B2B buyers. Laura Ramos echoes this on her blog: “[T]the benefits of adopting lead management automation are clear — successful [...]

By: Loopfuse Offers A “Free”-View Marketing Automation Solution « B2B Marketing POSTs by Laura Ramos

Tue, 17 Aug 2010 23:23:26 +0000

[...] July 15, 2010 — Laura Ramos I have long wondered about the contradictions I see in the marketing automation space. Look at lead management in particular. On the one hand, demand management technology produces [...]

By: Mike Rogers

Mike Rogers — Wed, 03 Mar 2010 15:07:00 +0000

Great research. Have you done any research on how marketing automation tools can benefit small and midsized businesses? We work with both big brands and smaller companies. We find that the activities of the big brands focus more on the traditional marketing automation space like print automation, direct mail tracking and print advertising, while smaller firms are more interested and savvy with digital marketing techniques.

By: A Conversation With LoopFuse About The Marketing Automation Market « B2B Marketing POSTs by Laura Ramos

Thu, 25 Feb 2010 00:59:23 +0000

[...] The Marketing Automation Market February 24, 2010 — Laura Ramos Since publishing the market overview for the lead management automation space, I have been pleasantly surprised by the number of current and emerging vendors who got in [...]

By: Sales Enablement Tools: All The Rage In 2009 « B2B Marketing POSTs by Laura Ramos

Wed, 06 Jan 2010 06:11:01 +0000

[...] I have covered eTrigue in the Lead Management Automation market for a couple of years now. In my market overview, I highlighted how they have a robust, continuous lead scoring and segmentation/list building [...]

By: andrew sanderson

andrew sanderson — Mon, 23 Nov 2009 18:53:49 +0000

Hallo Laura – great Post!
over here in Europe, this type of thinking is still very rare. I did a load of this sort of work at global level for a major international software corporation and gained insights which I’ve been able to cosolidate into best practice strategies… right now (4Q2009) the EU B2B market is just beginning to get grips with these ideas … the reaction I’m experiencing is that it’s still a concept sell (“how does that work, then?”), rather than “how soon can you deliver?”. I’m looking forward to the market maturing
ps – can I refer to you in my best practice blog (blog.ansaco.de) ?

By: Sharing Lead Management Market Insights with the DemandGen Report « B2B Marketing POSTs by Laura Ramos

Tue, 20 Oct 2009 03:19:48 +0000

[...] asked me a few questions that honed in on aspects of the market that I did not make central to my two main themes, namely: 1) that the market is far from mature and subject to change that represent some risk to [...]