At the end of May, we opened up nominations for the 2009 Forrester Groundswell awards. Well, the contest closes SEPTEMBER 2 — that’s less than a month away — and so far we have just 4 (ONLY 4!?!) submissions in the B2B categories. C’mon folks, I know there are plenty of B2B marketers out there doing interesting things in social media. You now have less time to submit, so shake out of the summer doldrums and show us how you use social media to listen to, talk with, energize, and spread success among your customers and prospects.
Just to refresh your memories, this year the Forrester award committee divided the categories for the prototypical groundswell objectives (listening, talking, energizing, supporting, embracing) into business-to-consumer (B2C) and business-to-business (B2B).
Specifically for B2B, we added a new category, “spreading,” to recognize social applications in which you promote ideas, products, or best practices to employees of a company, then get them to similarly promote their successes with others at that company or in their respective/broader industries — thus speeding adoption of your technologies or services through social channels and activities your customers engage in internally or through business partners. Right now, we have 3 submissions in the Supporting category and 1 in Embracing.
That leaves a lot of room for more entries and more winners.
Share with other B2B marketers what you do to listen to customers and prospects tell you what they like and don’t like about your products or services. How are you using social activity to talk with them via video, podcasts, integrated online media, and other social channels? What are you doing to energize customers — and encourage them to join and participate in your events like IBM did with LinkedIn, Facebook, Twitter, and a myriad of other social venues at their May 2009 IMPACT conference?
Big companies or small, if you sell highly-considered products with long sales cycle through direct or partner channels, it time to share your social media successes and nominate your campaign, online site, community, or marketing programs for a 2009 Groundswell award.
The submission form is here. And mark your calendars: the entry deadline is September 2, 2009.
(You can also check out the current award submissions on the Groundswell site; might give you some ideas about what other firms are doing.)