Comments on: B2B Marketer Tips For Empowering Sales Success http://b2bmarketingpost.com/2009/05/20/b2b-marketer-tips-for-empowering-sales-success/ Sharing ideas and advice with B2B marketers Fri, 18 May 2012 23:10:20 +0000 hourly 1 http://wordpress.com/ By: Steve Crepeau (@stevecrepeau) http://b2bmarketingpost.com/2009/05/20/b2b-marketer-tips-for-empowering-sales-success/#comment-2015 Sun, 02 Oct 2011 15:50:52 +0000 http://b2bmarketingpost.com/?p=281#comment-2015 Great article Laura! As a lifelong B2B sales practitioner, the biggest disconnect that I see in sales enablement efforts is ignoring the customer’s perspective. Enlightened sales & marketing organizations fundamentally understand that all messaging, content and tools need to be created for the buyer, not the sales team.

Great and not surprisingly successful companies get that, Apple is a perfect example. Sales enablement is no different. The core of achieving sales enablement excellence is the discovery and discernment process required to truly understand and emotionally connect with your customers.

Steve Crepeau
http://www.truesalesresults.com

]]> By: B2B Sales leads success checklist | B2B Sales Leads http://b2bmarketingpost.com/2009/05/20/b2b-marketer-tips-for-empowering-sales-success/#comment-273 Sat, 13 Jun 2009 10:45:54 +0000 http://b2bmarketingpost.com/?p=281#comment-273 [...] B2B Marketer Tips For Empowering Sales Success [...]

]]>