Comments on: B2B Marketing Mix: Will Online, Social Tactics Lead?

By: Inside Sales Top Method for Lead Generation in 2009 according to Forrester and MarketingProfs | Ken Krogue

Mon, 08 Feb 2010 17:34:44 +0000

[...] surveys to give grades from 1 to 5, with 5 the highest, for different methods of lead generation. Click here to see a chart of her results for the last three [...]

By: Inside Sales And Telemarketing Help Boost B2B Brands: Really? « B2B Marketing POSTs by Laura Ramos

Tue, 02 Feb 2010 00:18:50 +0000

[...] brand. In 2009, for example, only 21% (of the 62% who said they use inside sales) rated it highly effective for building brand. They did rate it very effective for generating leads — which makes sense since inside [...]

By: Change Management: The Key to Successful Marketing Process « B2B Marketing POSTs by Laura Ramos

Mon, 14 Sep 2009 22:20:17 +0000

[...] Digital marketing is a double-edged sword for B2B marketers making it a bigger part of their marketing mix. On the one side, digital is more targetable, addressable, and measurable than traditional channels [...]

By: Pattie McBride

Pattie McBride — Mon, 29 Jun 2009 21:31:06 +0000

Enjoyed the Blog!