Comments on: The Social Technographics Of B2B Buyers

By: Exploring Buyer Behavior With Santa Clara University MBA Students « B2B Marketing POSTs by Laura Ramos

Fri, 29 Apr 2011 06:34:58 +0000

[...] and business outcome. Simple tools, like the POST methodology and behavioral modeling (like Forrester’s Social Technographics), can keep business marketers from losing sight of marketing’s real purpose — to help [...]

By: Don’t Be A Social Media Tool « B2B Marketing POSTs by Laura Ramos

Don’t Be A Social Media Tool « B2B Marketing POSTs by Laura Ramos — Sun, 15 Aug 2010 22:08:18 +0000

[...] and (now) Empowered, described in his seminal work on setting social strategy, and which I later adopted in much of my research. We used the acronym POST to remind marketers and business people to focus on your audience and [...]

By: Best Practices For Marketing To Buyers “In The Cloud” « B2B Marketing POSTs by Laura Ramos

Sun, 31 Jan 2010 19:16:28 +0000

[...] How to use Forrester’s Social Technographics® Profiles of business decision-makers to design marketing programs that not only capitalize on emerging social behaviors but also [...]

By: Social Media Insights With A Forrester B2B Marketing Guru « Tech Marketing Blog

Mon, 13 Jul 2009 16:50:53 +0000

[...] interview. Laura co-authored Forrester’s groundbreaking study, with G. Oliver Young, of how business technology buyers use social media. In this interview, she shares her insights that any technology marketer looking to better [...]

By: Sharing Social Media Insights With Business.com « B2B Marketing POSTs by Laura Ramos

Mon, 08 Jun 2009 13:46:01 +0000

[...] and found Forrester’s groundbreaking study, that I authored with G. Oliver Young, of how business technology buyers use social media. He thought it was a wake-up call for B2B marketers, and asked me to share perspectives that any [...]

By: New: Social Buyer Profiles and Groundswell Nomiations for B2B « B2B Marketing POSTs by Laura Ramos

Sat, 30 May 2009 23:15:54 +0000

[...] this year, Oliver Young and I published Forrester’s first research describing the social behavior of technology business buyers. We surveyed more than 1,200 business technology buyers and found that they exceed all previous [...]

By: See You At Forrester’s Marketing Forum - April 23, 24 in Orlando « B2B Marketing POSTs by Laura Ramos

Thu, 23 Apr 2009 02:44:36 +0000

[...] will take a deeper dive into the tech buyer social behavior survey we ran earlier this year, that I blogged about previously. This session looks to answer the “so what” question for B2B marketers wanting to know [...]

By: What’s in a name: the story behind B2B Marketing POSTs « B2B Marketing POSTs by Laura Ramos

Tue, 07 Apr 2009 03:46:06 +0000

[...] 3) Tip my hat to social media. I believe social computing has — and will continue to — profoundly change how people communicate and engage with each other. There’s no putting this genie back in the bottle, to echo a trite, but true, sentiment. Rather than focus on the media, however, I picked “post” over “times” because individual blog entries are called posts and POST is the term we coined here at Forrester to describe a simple, straightforward methodology for setting marketing strategy. [...]

By: Rebekah Donaldson

Rebekah Donaldson — Fri, 27 Mar 2009 00:55:36 +0000

Hats off to you for this original angle of approach — I’m really impressed. I hope to write more about your piece in an upcoming post.

By: Forrester: social media inclinations of B2B buyers - Steve Ellis - TheNewMarketing

Tue, 03 Mar 2009 21:28:45 +0000

[...] Laura Ramos discusses the report in her post The Social Technographics of B2B Buyers. [...]