Comments on: B2B Blogging Report Generates Attention

By: Alanna

Alanna — Wed, 04 Mar 2009 10:08:19 +0000

I recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.

Alanna

http://www.craigslisthelper.info

By: LEADSExplorer

LEADSExplorer — Fri, 20 Feb 2009 21:14:16 +0000

Hi Laura Ramos: I fully agree one needs to write “something that business people care about”.
Innovation is required. Tom.

By: Laura Ramos

Laura Ramos — Fri, 20 Feb 2009 21:00:06 +0000

LEADExplorer (who is, I believe, Tom at Engago Technologies Ltd. in the UK): thanks for the comment. I respectfully disagree — especially from a B2B perspective. Firms that sell high consideration products to other companies use blogs improperly most of the time. In my research, I see corporate blogs amount to little more than warmed-over press releases. Companies take this route because they don’t know enough about their intended audience — typically business buyers of their products or services — to write on topics that matter or that demonstrate some thought leadership. It’s not about writing something daring or uncommon, it’s about writing something that business people care about. I agree, the same old stuff over and over again is boring and will suffer readership declines. But you miss my point — I’m think corporate blogs should be relevant and targeted, not broad and trying to reach as big an audience as possible.

By: LEADExplorer

LEADExplorer — Tue, 17 Feb 2009 13:18:55 +0000

If you “know your audience inside and out to write interesting blogs that catch their attention”, then you might end up like Hollywood: always producing the same content that draws less atttention.
Innovation in your content is required and daring to write something uncommon.
If you write the same old stuff over and over again, the bog will never get bookmarked and wil get less interesting to read.
You want the content of your blog being distributed over the Internet to as many readers and sources as possible.