Comments on: Looking Over The Lead Management Automation Market

By: Continuing Our Conversation: Loopfuse CEO Chat, Part II « B2B Marketing POSTs by Laura Ramos

Wed, 10 Mar 2010 00:39:33 +0000

[...] to tactic, B2B marketers can fail to demonstrate marketing’s impact beyond campaign execution. Lead management automation helps marketers get a handle on the marketing mix and to learn which approaches work at which points [...]

By: Lead Management Automation: Market Overview In The Works « B2B Marketing POSTs by Laura Ramos

Sat, 12 Sep 2009 00:28:26 +0000

[...] it comes to marketing automation, B2B marketers need technology specifically geared around capturing demand and qualifying it for sales attention. However, picking the solution best positioned to deliver on lead management [...]

By: New Sales Tools Increase Alignment Between Sales and Marketing « B2B Marketing POSTs by Laura Ramos

Mon, 15 Jun 2009 13:32:38 +0000

[...] Tools Increase Alignment Between Sales and Marketing June 15, 2009 — Laura Ramos The lead management automation vendors have been busy. In March, Genius announced Genius Enterprise and broadened their scope from sales [...]

By: Engago Team

Engago Team — Fri, 05 Jun 2009 18:24:00 +0000

There is another category: web analytics for B2B: These web services reveal the company name of the visitor and indicate the interest and level of interest of the visitor or company. LEADSExplorer

By: Pirsey

Pirsey — Wed, 22 Apr 2009 07:04:20 +0000

I read your posts for a long time and should tell that your posts are always valuable to readers.

By: Digital Body Language: Steve Wood’s On B2B Marketing « B2B Marketing POSTs by Laura Ramos

Tue, 07 Apr 2009 04:58:50 +0000

[...] no secret that I’m a fan of lead management automation and firms like Eloqua that bring this technology to market. But looking beyond the technology [...]

By: Perry

Perry — Fri, 13 Mar 2009 06:12:52 +0000

There are also plenty of lead management programs these days that can help you perform almost all of the basic functions, from lead gathering to lead scoring. Yet businesses should also make sure that they can train their salespeople to use these technologies, such as you’ve mentioned, to their fullest potential.

By: Jim Meyer

Jim Meyer — Thu, 26 Feb 2009 06:25:45 +0000

Your insights are inline with what we are seeing as customers/clients go through an evolution in their phases of growth. Both in their company growth focusing more on scale of leads as a means of generating initial awareness, or for rollouts – as well as in their changes to focus on nurturing and in turbulent times on doing more with less. Less staff, less time, less money to accomplish more sales quicker. As the customer market expands to a broader awareness of needs/capabilities of what is possible, so does the wide separation of people who are just dipping their toes and those who really need second or third generation solutions as they need to be able to accomplish much more with less. And really cant afford an entire team to support their initiatives. From our hockey stick growth, we believe our recent releases of eTrigue are focused on the latter – those who need both power to scale and an ability to run comprehensive plays without a team of rocket scientists in the back room. We would love the opportunity to share a view of our monthly enhancement releases of eTrigue and be included in your upcoming review. Here is a recent case study on growth of customer experience and needs within Cisco and how their quality of leads and sales have grown 25% – http://tinyurl.com/bmcu89

By: Laura Ramos

Laura Ramos — Thu, 12 Feb 2009 06:10:44 +0000

Thanks Jep. Appreciate your tracking my blog and for posting the link to yours. Let me check with my blog folks and figure out how to disable the pingback snippets. I don’t mind the pingbacks — I’m glad for the cross referencing with other like-minded folks. The machine generated stuff is just hard to read. Thanks again.

By: Jep Castelein

Jep Castelein — Thu, 12 Feb 2009 04:52:32 +0000

Hi Laura, sorry for these snippets. I think they are so-called ‘pingbacks’ which are automatically generated when I link to your blog or to any other WordPress-powered blog. If you want, you can disable all pingbacks for your blog (settings > discussion > 2nd check box) or do it post-by-post.

I think this post has a lot of useful information, and makes it easier to understand the various types of marketing systems and services. I personally find the marketing automation market quite confusing, but I guess that is normal for any rapidly changing market. I put an initial writeup on my blog, and there’s been a whole bunch of insightful comments from both marketers and vendors. This is the link: http://www.leadsloth.com/blog/what-is-a-demand-generation-system/