5 Steps to Safeguard Your Business Cargo

A group of thieves in LA made off with two trailers that carried over $3 million in computer equipment. This story which hit the news in April of this year is just one of many recent theft incidents involving cargo. Some thieves go so far as forging licenses and documentation to make off with valuable shipments. This level of organized, intelligent crime cannot be written off as a phase that will eventually be countered by law enforcement. It needs to be addressed with better procedures and tools from those that the theft hurts the most: shippers and carriers.

Understanding the Risk
How do you know if your shipments are at risk?

The truth is that all shipments are at risk, regardless of cargo. But there are some which maintain a greater risk. The prime target has changed over the years. Most recently, thieves have been targeting low-value food and beverage items, which accounts for approximately 28% of cargo in thefts over the past year. The average value of stolen Sacramento cargo units is gradually dipping in response. For thieves, computer equipment like that in the above-mentioned case may be worth more, but taking it comes at a much higher risk.

Thus, shippers, carriers, and logistics personnel across the board should be analyzing how to safeguard their cargo.

How to Safeguard Your Cargo in 5 Steps

To ensure a safer journey and minimize the risk of loss, follow this 5-step plan for California cargo container security:
1. Apply Technology to Cargo – Sensors fixed to the cargo can alert a driver or shipper when cargo has made an unscheduled stop or moves off-route. Additionally, cargo may be affixed with a GPS chip to relocate it once lost.

2. Use Vehicles with Technology – Trucks and trailers should have automatic locking mechanisms when stopped and sensors that report if doors are opened before the final destination.

3. Prepare a Safe Trip – Shipment vehicles are most at risk in transit when stopped. This means that shipping yards, ports, weigh stations, etc. are hotspots for crime. If possible, check these locations out ahead of time to ensure a safe itinerary.

4. Monitor Drivers and Handoff – One of the easiest ways in which thieves make off with the product is by posing as a driver. Before allowing a shipment to leave, run checks on the documentation a driver brings. Carriers should also have verified credentials and driving history before deployment.

5. Administer a Recovery Plan – If all else fails and theft occurs, be prepared with a flexible recovery plan. Maintain relationships with local law enforcement across your delivery areas for timely responses.

Administering security by following only one of these steps isn’t enough to deter or mitigate risk. You must have a collaboration between shippers, carriers, logistics, local law enforcement, and all involved parties to safeguard your cargo consistently. The best defense is to layer protection on all levels.

In today’s digital marketing ecosphere, content defines almost everything, and inbound marketing and outbound content claim an increasingly important role in user experiences, social media tactics, blogging to target customers and reaching customers through multiple channels. It’s no longer enough just to interact with their clients on your website. Successful companies engage their customers at various touch points with well-crafted and focused content campaigns.

Understanding What Content Is

Content is everything that you use to market to your customers and includes emails, newsletters, tweets, social media blog posts, PPC campaigns and the content that you use on your website to convert customers. Content includes written descriptions, videos, graphics, images, information within proprietary client apps, product demos and FAQ sections and testimonials. Content also includes customer reviews, testimonials, SEO service, news releases to the press, company biographical information and much more. If you want to attract customers and engage them in back-and-forth dialogue, shepherd them through the sales funnel and foster brand loyalty, content is the engine that drives these results.[1]

Developing Your Content Strategy

If you pay close attention to Google updates, changes to its ranking criteria and even the search engine optimization service of company rivals Bing and Yahoo, you’ll find that most searches are ranked on keywords and features of high-quality content such as correct grammar usage, providing relevant information and coding appropriately for HTML and SEO. Other SEO efforts that focus on responsive design, personalized content, custom displays on different devices and user friendliness are just ways to measure the quality and relevance of Web content. Customers engage with newsworthy content, and visitors to your site decide whether they like your site in within 15 seconds or less.[2]

SEO Experts and Web developers can help you manage the technical aspects of coding your website, designing site architecture and targeting customers through analytics, but you have to develop your content strategy. Key questions to answer when developing content include:

• Who do you need to foster communications with — a particular demographic group or multiple buyer personas?
• Why and how do you want to interact with customers?
• Are you a B2B company that needs to provide white papers and product research?
• Does you B2C website need to offer features for comparing products, conducting internal catalog searches or providing unbiased third-party reviews?
• What journey do you want your audience to make when visiting your website?
• Which kinds of content work best for your targeted audience?
• Do you plan to engage your audience on multiple Internet channels such as social media, industry blogs, customer review sites and other platforms?

Answering these questions can help to guide you in developing a content strategy that complements your brand, engages customers, builds loyalty and promotes better personalization, which is the latest benchmark of digital marketing company success.

References:

– [1] Huffingtonpost.com: 5 Steps to Creating a Powerful Content Marketing Strategy
www.huffingtonpost.com/alex-pirouz/powerful-content-marketing-strategies_b_5691228.html

– [2] Blog.hubspot.com: 55% of Visitors Spend Fewer Than 15 Seconds on Your Website. Should You Care?
blog.hubspot.com/marketing/chartbeat-website-engagement-data-nj

For business-to-business marketing, there are many effective ways to sell health supplements. As a nutraceuticals company, there are many opportunities for promoting your products to other organizations. Whether they are a wholesaler or retailer, the most important aspect of marketing campaigns is to get the product in front of your target audience.

Display Ads

Using traditional advertising still works, especially in the business-to-business environment. You can create and place ads in business journals, trade publications, newsletters and other publications that cater to businesses. Since you are targeting other businesses and not consumers, the ads have to focus on the benefits that a company would derive from selling your health products. In each ad, provide a phone number or email address, so business owners reading the ad will be able to contact you.

Email Marketing

Emails are very useful for business-to-businesses marketing marketing. With an email, you have more space than you do with an advertisement. You can educate the reader about your supplements and provide reasons why they should want to partner with your company. Another great thing about email is that you can contact those on your list at any time. Unlike ads, you have more control over who sees your emails. By doing research, you can send out your emails only to people that you feel are a good fit for your products.

Social Media

More business-to-business companies are using social media to increase visibility online. It is a free way to expand brand awareness by engaging with members of your target audience. Having a Twitter, Facebook, Google Plus and LinkedIn accounts and using them regularly is the best way to increase your fans and followers. You need to post information that your target market wants to know about such as recent research studies.

Video Marketing

Using videos is another new trend in B2B marketing. By creating a short explanatory video on your company and its products, you give prospective business partners an overview of what you can offer them. You can also talk about your unique selling proposition or USP, so other companies know how your organization differs from other health product manufacturers. You can also have testimonial videos, press release videos or case study videos.

If you want to promote your supplements to other businesses, you have many strategies available to you. By analyzing the results of every campaign, you can determine which methods work best for your B2B company.

How to Start Online Business

In many ways, you can make your online business. You have your business plan, your finances, organize production of their product, and get to work. However, only one is running online business entrepreneurs will need to consider the unique aspects.

I think you might be interested in starting laid out different types of online businesses, both Etsy and eBay, and self-hosted eCommerce sites based around the existing platforms like. We also will go about the process of starting an online business, and you build and run your business will need to take steps.

What is an online business?

An online business is like any other business. It does not change just because it is online. You still have the products, services, of course, some of the workshops, or even to pay for the books would need to make. You need to find the intersection between what you are good at (or you want to be good), and people are passionate about what you want to. It is not enough to just do what you love. This is the first step, but if you want to build a business, there is a demand for what you offer. Now, there are many different types of online business models. You do not need to be an expert to do it. You more than just the people you know that you are teaching.

eCommerce site:
An e-commerce site, you can start an online business is the most visible form; With a self-hosted eCommerce site, you sell your goods and services directly to its customers. E-Commerce site, the best thing about the level of your store is a direct control. This way your own eCommerce site as a complete look and feel of your store, almost all set up will be able to customize the options, but it also makes the process more complicated than that flexibility is . To set up your website with e-commerce site, one of the biggest things is to provide the best user experience. Make sure that your shopping cart software as well-suited for your business is important to choose the right web design is making sure.

Etsy store :
An Etsy shop, by comparison, is relatively easy to install. An Etsy store format store to store remains relatively the same, although you will have the ability to customize your layout a little. However, all customers Etsy interface, and move forward to get your site up and running through will buy less. You control how much you want to keep your site depends on it can be a positive or negative. Flexibility, the lack of a big idea? Etsy is a site for creative types, and focuses on handmade items. Now, if you make and sell their art, and so on, you’ll fit in really a problem to Etsy handcrafted goods, flea, sell, it may be right for you.

eBay store :
Similar to Etsy, an eBay Store is a significant advantage, which is also at the same time are potential downsides to start. As with Etsy, a website to customize your online storefront, shopping cart software, includes all sets or their products, that will not have to choose to use eBay to sell. This means, however, Etsy has to go through eBay that your customers will buy from you like, and you will have little control over the visual layout of your store. Etsy as well, this is a pro or a con, depending on your business can be.

Steps for online business :

1. Need
2. Write that sells
3. Website build and design
4. Generate huge traffic
5. Make a good reputation
6. e-mail marketing
7. Sales

How to Manage Business Finance

Business finance is the acquisition of funds by a business to finance its overall activities. Financial management, on the other hand, involves decisions made on acquisition and use of the finances. Without proper financial management hard earned resources are vulnerable to wastage or misappropriation by staff. Therefore, if any enterprise is to succeed and operate into the long-term, they should know how to manage business finance. Business finance management can be divided into sources of funding and allocation of resources.

Sources of Funding

These are the avenues from which the business gets it’s capital. It involves the debt to equity policy of the business, determined by the business’ objectives. Debt can be sought through borrowing from banks while equity is acquired by issuing shares to the public. When using debt factors such as the cost of capital should be considered, high-interest rates reduce the profitability of a business.

When using equity, a business should have a clear ownership and dividend policy to maximize shareholders’ interests. Many businesses prefer higher debt than equity because using debt produces more profit by reducing the tax liability of a business. The issue of bonds is also another means by which capitals can be raised.

Allocation of Resources

Businesses have many needs but limited resources, hence prudence should be applied when distributing finances to the needs of the firm. Management needs to decide which projects to invest in, depending on the risk and returns accompanying each project a process called capital budgeting. Working capital management is also key, as inventory and cash are constantly being paid and received in and out of the business. It is vital that a business protects its assets and limits the level of liabilities it has Resources can be used to acquire more assets to help the business produce more, or pay its liabilities on time

Every business should be vigilant on how it manages its finances; this helps reduce cases of bankruptcy, fraud or theft leading to winding up of a firm’s activities.

If any business is in crisis on how to manage business finances, the best advice would be to hire or seek consult from a trained accountant. Accountants have extensive knowledge of business affairs extending beyond only keeping accounting books. They trained on capital budgeting techniques, tax policy, financial modelling and business valuation. An accounting or financial professional would be able to manage business finances efficiently, leaving management free to take on administrative duties.