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b2b email marketing

Last fall I met Rebekah “Red” Donaldson, founder of Business Communications Group, LLC, a Sacramento-based marketing consulting firm specializing in B2B. Red’s a seasoned marketing practitioner so I invited her to join me on a Forrester teleconferencelast October where we talked about the factors threatening B2B marketing

The Art of Evolving A Big Company Brand

Big Company Brand : It’s pop quiz time, folks.  Quick, what’s the first thing that comes to mind when I say?: BMW           (ANSWER:   “The ultimate driving machine.”) Nike            (ANSWER:   “The swoosh.”) Apple          (ANSWER:  “Products designed to be incredibly desireable.”) Xerox   —   Yeah, yeah… “The copier company….” This little

Lead Management Market Overview Published!

Lead management automation requires a degree of process maturity many B2B firms don’t possess.  The result? In the market overview report about this market, published today, I found underachievement by vendors and users alike. While the benefits of adopting lead management automation are clear — successful implementations